BRANDING & PACKAGING DESIGN
Zucchero, a premium bakery, sells innovative desserts and baked goods. The packaging was created to convey a sense of a premium product, which is what Zucchero stands for. The brief was to connect the rich, luscious nature of the product to the consumer’s quest for a relaxing indulgence.
Besides being a compact and a convenient covering, the use of mint color is refreshing and inviting, thus making it an ideal gift. The packaging was designed in a manner so that it can fit in different types and sizes of cookies. Instead of going for a typical cookie packaging, the aim was to give a different form to the packaging and enable a unique experience for a consumer.
Branding & Packaging Design
Client : Zucchero