BRAND COLLATERALS

TenderCuts is an online meat shop that delivers antibiotic-free, hygienic, and farm fresh chicken, free range goat, and seafood at the doorstep.

The task was to develop brand collaterals for TenderCuts which includes stationery, chiller branding, tent cards, standees, t-shirts and advertising creatives. The visual feel of the brand was governed by certain critical elements such as use of meat imagery, strong presence of red colour and wooden textural backgrounds to shape the identity of the brand. The consistent use of red and the illustrative meat slab in the design makes the brand easily recognisable and remembered.