Nykaa is an Indian lifestyle retailer of beauty, wellness, and fashion products. It has multiple ecommerce platforms across websites and mobile apps. The brief was to redesign the web page for End of Season sale (Summer) specifically bags. The design for the EOSS incorporates a muted sage green along with shadows of palm leaves which is symbolic of summer season. The landing web page has been kept clean and consistent so that it’s easier for customers to navigate through the online site.
Another web page was designed for the ‘plus size category’ which utilises different shades of beige and incorporates more images and illustrations. The interface has been kept simple and precise so that it’s easier for customers to operate the website.
Client: Nykaa Fashion