LOGO REDESIGN

Naiise is a creative marketplace based in Singapore, with a goal to make design accessible to everyone. At Naiise you can find quirky, functional and unique products made by local designers in Singapore. The brand is a representation of these three keywords; individuality, quirkiness and refined.

In order to convey what Naiise stands for, the characteristics of this brand were incorporated in the new logo. The angle of the letter ‘a’, has been intentionally changed to e and turned upside down to represent the ‘unique’ aspect of the brand. The full stop gives a complete form to the logo and makes it look more refined with a slight touch of quirk.

Logo Redesign

Client: Naiise

Concept & Design : Tarisha Chhabra, Tan Kylyn, Toby Gail

2019