Lush is a cosmetic brand that sells products which are made of fresh, natural and organic ingredients. The inspiration for the packaging design came from the Japanese culture where origami is the ancient art of Japanese paper folding. The word “origami” comes from the Japanese language. “Ori” means folded and “kami” means paper. Paper-folding as a traditional folding art pervaded the Japanese culture more strongly than any other. Using the techniques of origami, an organic packaging was produced with the use of recycled paper.


Client: RSA Student Design Awards